Saturday, November 04, 2006

Nielsen//NetRatings to launch joint internet and TV panel

Nielsen//NetRatings to launch joint internet and TV pane

NEW YORK - Nielsen//NetRatings is looking to create a single sample internet and television panel to help clients to better study customers' relationship with the two media.

From this month, the firm will begin to test how internet measurement will impact on its television panel and install software meters on computers already measured through Nielsen's people meter scheme.

If successful, the software meters will be rolled out during next year.

As part of the trial, the firm has also merged the information available through its people meters and the Neilsen//NetRating's branded NetView sample into a single database.

This covers a combined 60,000 respondents and panellists and includes information on age, income, education and region as well as TV and online activity.

Paul Donato, Nielsen Media Research chief research officer, said: "At a time when the importance of the internet as an advertising vehicle continues to grow and expand with new streaming offerings, it's particularly important to understand the interaction between these two media."

Posted by Mariano at 2:09 AM | | Comments

Sunday, October 29, 2006

Presentacion de Google sobre Tendencias de Video

2006 Aug. 30 - Google's Vice-President of search products and user experience Marissa Mayer shared her vision for the role the technology company will play in the new era of video distribution.

Posted by Mariano at 10:36 AM | | Comments

Friday, September 29, 2006

Increible conferencia para los empleados de Google - "All Marketers are Liars"

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

Posted by Mariano at 8:26 AM | | Comments

5 Razones para no comprar YouTube y Respuestas

#1: No meaningful revenue stream, but $1 million per month in bandwidth costs.
Correct

#2: Home-Grown user created content lacking mainstream appeal of professionally produced video entertainment.
Totally disagree. YouTube viewers are looking for JUST THAT! Look at the most popular videos. Are they professionally produced video entertainment? No. Theyre home grown. And there is plenty of professional content that is sitting in the bloated YouTube collection that people could have selected.
The whole point of YouTube is that people are sick of reality t.v. and want real real stuff. (WVFF)

#3: Pirated Video Content
Absolutely a problem. Cant sell ads surrounding copyright theft.

4: YouTube users are not willing to pay for content and are deemed resistant to advertising.
Nonsense. Eventually there WILL be paid channels, though well only pay for an exclusive selection of really good content (JibJab quality as I call it). And if YouTube was smart, it would start experimenting with how much advertising its viewers will tolerate without reducing their duration and frequency of visits. Its simple- get a control and three test groups of viewers. Then experiment with 3 levels of intrusion (contextual ads, banners, pre-rolls, etc.).
The real issue is that advertisers dont want to play Russian Roulette with their placement. Theyll want some level of quality control to make sure their ads are connected with appropriate content that is tied to their target markets interests.

#5: Broadcast Yourself positioning is not sustainable.
Dont really understand that point.

Posted by Mariano at 5:02 AM | | Comments

Visionary Robert Scoble Readys New Internet TV Show to Launch in September


Robert spoke with us about the future of video blogs. He's very keen on the notion of downloadable video clips. He tells that the world will be filled with video blogs soon, so it's imperative to create a niche. Focus on your audience and passion. Amen!

He also told us he's getting ready to launch an Internet television show along the lines of his much celebrated Channel 9 at Microsoft. He tells us the interview style will be reminiscent of "Charlie Rose". He says he will launch it in September. We look forward to watching it.

Posted by Mariano at 4:36 AM | | Comments

Thursday, September 28, 2006

Lectura recomendada

Nuestro amigo IOLO (de Narrow) tiene un excelente blog sobre estos mismos temas.
Merece la pena subscribirse ...

El blog de Iolo James

Posted by Mariano at 10:02 AM | | Comments

TBS utiliza la plataforma ViTrue para sus contenidos de Usuario

User-created advertising platform ViTrue has teamed up with TBS, the “Very Funny” network, to create an online community. “Funny or Not?” is TBS’s first entrance into the user-generated content space and enables TBS viewers and enthusiasts to create, produce, and upload their own funny videos.Using ViTrue’s technology and tools, the TBS audience will be able to create full-featured content at tbs.com while ensuring copyright protection.

“Adotas » TBS Creates “Very Funny” Community with ViTrue Technology

Posted by Mariano at 9:37 AM | | Comments

VideoEgg levanta $12 millones ...

VideoEgg, a social video ad network which launched on Monday, has just announced it has received $12 million in round C funding, headed by venture firm Maveron. August Capital and First Round Capital, two of VideoEgg’s existing investors, also contributed.VideoEgg will use the new funds to expand the ad network and make VideoEgg videos more attractive to publishers. Currently users of sites like Bebo, Hi5, AOL, Dogster, Tagged, and Current TV can post videos from any devices using the VideoEgg system.“This second round of funding will help us to establish VideoEgg as the premier user-generated video enabler while we execute our advertising revenue model and expand our platform into additional social networking and vertical interest communities,” said VideoEgg CEO Matt Sanchez in a statement. Both Maveron and August Capital have expressed their interest in VideoEgg based on its ease of use and its potential market of both social networks and vertical sites.The VideoEgg system lets users quickly upload video and publish it in a platform-agnostic format. The company already claims to be streaming more than 20 million videos a day.

Adotas » VideoEgg Hatches $12 Million in Funding

Posted by Mariano at 9:12 AM | | Comments

Otra Red Social: Wallop

Former Microsoft researchers Karl Jacob and Sean Uberoi Kelly have launched Wallop, a social networking service designed to “wallop” MySpace and other social networking sites by thinking small and trying to capture a piece of the $3 trillion a year self-expression industry. The beta version of Wallop is available by invite only and uses an extremely simplified point-and-click interface.

“After taking a long, hard look at social computing, it became clear that it is not simply about the technology, which has been limited and plagued with problems to date,” said Wallop CEO Karl Jacob in a statement. “It’s about the trend of self-expression moving online, creating enormous demand for easy and limitless customization and an enlightened social experience where the user is in control.”

Users don’t need to know HTML to personalize their profiles. Instead, Wallop uses a marketplace model where users can buy images, interactive graphics and other features created by a community of Flash developers. Members can also control who can view what information of their profiles, showing different sides of themselves to different audiences.

Posted by Mariano at 4:43 AM | | Comments