5 Razones para no comprar YouTube y Respuestas
#1: No meaningful revenue stream, but $1 million per month in bandwidth costs.
Correct
#2: Home-Grown user created content lacking mainstream appeal of professionally produced video entertainment.
Totally disagree. YouTube viewers are looking for JUST THAT! Look at the most popular videos. Are they professionally produced video entertainment? No. Theyre home grown. And there is plenty of professional content that is sitting in the bloated YouTube collection that people could have selected.
The whole point of YouTube is that people are sick of reality t.v. and want real real stuff. (WVFF)
#3: Pirated Video Content
Absolutely a problem. Cant sell ads surrounding copyright theft.
4: YouTube users are not willing to pay for content and are deemed resistant to advertising.
Nonsense. Eventually there WILL be paid channels, though well only pay for an exclusive selection of really good content (JibJab quality as I call it). And if YouTube was smart, it would start experimenting with how much advertising its viewers will tolerate without reducing their duration and frequency of visits. Its simple- get a control and three test groups of viewers. Then experiment with 3 levels of intrusion (contextual ads, banners, pre-rolls, etc.).
The real issue is that advertisers dont want to play Russian Roulette with their placement. Theyll want some level of quality control to make sure their ads are connected with appropriate content that is tied to their target markets interests.
#5: Broadcast Yourself positioning is not sustainable.
Dont really understand that point.
Correct
#2: Home-Grown user created content lacking mainstream appeal of professionally produced video entertainment.
Totally disagree. YouTube viewers are looking for JUST THAT! Look at the most popular videos. Are they professionally produced video entertainment? No. Theyre home grown. And there is plenty of professional content that is sitting in the bloated YouTube collection that people could have selected.
The whole point of YouTube is that people are sick of reality t.v. and want real real stuff. (WVFF)
#3: Pirated Video Content
Absolutely a problem. Cant sell ads surrounding copyright theft.
4: YouTube users are not willing to pay for content and are deemed resistant to advertising.
Nonsense. Eventually there WILL be paid channels, though well only pay for an exclusive selection of really good content (JibJab quality as I call it). And if YouTube was smart, it would start experimenting with how much advertising its viewers will tolerate without reducing their duration and frequency of visits. Its simple- get a control and three test groups of viewers. Then experiment with 3 levels of intrusion (contextual ads, banners, pre-rolls, etc.).
The real issue is that advertisers dont want to play Russian Roulette with their placement. Theyll want some level of quality control to make sure their ads are connected with appropriate content that is tied to their target markets interests.
#5: Broadcast Yourself positioning is not sustainable.
Dont really understand that point.
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